Alutec is a leading aluminum company specializing in window and door installations. The primary goal was to modernize the brand’s image while maintaining its strong reputation for quality and reliability.

The challenge was to create a fresh and contemporary look that would resonate with both existing and new customers. I achieved this by designing a sleek and minimalist logo that incorporates elements symbolizing strength and precision, essential qualities of aluminum. The new color palette features shades of blue and gray, conveying professionalism and trustworthiness, while the typography was chosen to be clean and easily readable, enhancing brand recognition.

The updated brand identity successfully rejuvenates Alutec’s market presence, making the company stand out in a competitive industry. The redesign has been well-received leading to a stronger brand image and increased customer engagement.